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Amazon Prime Day 2021: When Is It, And What To Expect? | Digital Trends


Amazon Prime Day 2021 isn’t set to arrive until July, but that doesn’t mean we can’t start embracing what we expect to be the retailer’s most exciting event to date with a little bit of harmless speculation. For starters, it’s safe to assume that Prime Day 2021 will see more discounts than ever before. How do we know? Because each Prime Day is better than the last — duh!

So, Prime Day 2021. What’s it about? Well, it’s far too early to say with absolute certainty what we’ll see. Heck, we don’t even know for certain when it will be (though we have a pretty good idea — more on that in a bit). One thing is almost for certain, though: While Amazon will be at the heart of Prime Day 2021, other retailers will also be throwing their hats into the ring.

What happened on Prime Day 2020?

Prime Day 2020 was a bit of an anomaly, with Amazon forced to delay the event until October due to distribution issues caused by the ongoing COVID-19 pandemic. The event itself didn’t disappoint though bringing more discounts than ever before, with the retailer selling an extra $3.24 billion worth of products compared to previous years..

When is Prime Day 2021?

There are two schools of thought here. Some analysts believe Amazon could move Prime Day to October on the back of the increased sales it saw on Prime Day 2020, while others think it could return to July — specifically July 15 through July 16, the same dates as Prime Day 2019.

What Prime Day deals can we expect?

Nothing is off the cards when it comes to the Prime Day deals, with everything from Fire TV Sticks and Keurigs to MacBooks and even 8K TVs on sale for a fraction of their usual cost at earlier installments of the digital shopping bonanza. In short: If you have your eye on something and you can buy it online, chances are it will be cheaper on Prime Day 2021.

Of course, some hardware is treated to larger reductions than others. Amazon’s own products, for example, are often some of the most discounted — with the Fire TV Stick often going for half-off. Other must-have products like the Amazon Echo and Amazon Kindle also receive a huge blow with the price-cutting sword, as are digital subscriptions like Twitch Prime.

With so many retailers now participating in Prime Day, it’s tough to predict exactly what will be on offer. Although, if the Prime Day deals of yesteryear are anything to go by, it’s fair to say if you’re on the hunt for something electronic, it will be discounted on Prime Day 2021 (if Amazon doesn’t stock it, you should be able to find it on sale at a different merchant, like Target).

Are cheap Prime Day deals too good to be true?

For every good deal out there on Prime Day, there are a dozen bad. That’s why it’s important to not only consult an impartial source of buying advice to find out whether the offer you’re looking at is really worth your hard-earned cash, but also to have an understanding of the tricks retailers use to dupe customers into thinking they’re looking at the deal of the decade.

Most merchants treat Prime Day as a chance to offload stagnant stock, so most of the discounts you’ll find will be on aging models that people aren’t interested in anymore — and they use some immoral methods to flog them. For instance, you may find an HDTV reduced to a rock-bottom price, yet nowhere on the top half of the page does it state that it’s only 720p HD.

So, what’s the issue? Well, the retailers aren’t technically at fault here. They disclose all the information they’re required to. But they bury it to fool bargain-hunting customers into taking advantage of an offer without doing their homework. Our point? If a deal is too good to be true, it probably is — even on Prime Day. There’s no harm in doing a little bit of research.

Even if you just take to Google to make sure it has the one feature you have your heart set on, you will at least avoid some disappointment when it arrives. We have some better advice, though: Search for the best Prime Day deals right here at Digital Trends, where our experts separate the wheat from the chaff, then detail everything you need to know about each product.

Are any Prime Day deals available now?

No, silly! We don’t even know when Prime Day 2021 is set to take place, so there definitely aren’t any Prime Day deals available just yet. Having said that, there are oodles and oodles of fantastic offers on sought-after products like AirPods, Fire TV Sticks, Keurigs, Kindles, iPads, MacBooks, and 4K TVs at Amazon right now. We’ve cataloged all of the best deals below.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

Digital Trends may earn commission on products purchased through our links, which supports the work we do for our readers.

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