Don’t hold your breath for a Automotive News on Wednesday, citing sources close to the project, the Bronco with a truck bed is dead. The company never publicly confirmed plans for a truck, though previous reporting and potential clues hinted Ford was preparing to give us one.. According to a report from
Alas, it’s not happening. AN reported Ford ditched the project because of potential overlap between the, which it would’ve shared a platform with, and the off-road-focused . Apparently, there is such a thing as too many pickup trucks. Ford did not immediately return a request for comment.
It’s not just too many potential trucks competing with one another, though. The report cites the automaker’s commitment to the Biden administration’s goal of. Another gas-powered truck likely didn’t play well with this aspiration, potentially hammering another nail in the Bronco pickup’s coffin.
Still, Ford won’t let up on the Bronco. It even considers the nameplate a “brand” and plans foroutside of Ford stores. In addition, we know there’s a high-performance version of the SUV coming, past company brass said plans to build a are underway and the automaker seemed to tease a earlier this year. Really, the Bronco party has only just begun.