Homer Simpson, runway model? You probably don’t think of the schlubby Springfield dad as a fashion icon, but Balenciaga, au contraire, believes he fits in just fine at Paris Fashion Week.
The Spanish luxury fashion house tapped The Simpsons patriarch to help debut its spring/summer 2022 collection with a creative 10-minute animated movie featuring characters from the long-running show walking the catwalk in the City of Light. (In Bart’s case, “rolling” the catwalk is more like it — he makes his way down the runway on a skateboard, in jeans and thigh-high boots.)
The presentation is part of Paris Fashion Week 2021, which is largely back in person after a COVID-related break last year that saw designers mostly staging digital presentations and many home-bound fashion fans having trouble imagining life out of sweatpants. Balenciaga held an in-person show this year with a movie premiere theme involving a red carpet. The Simpsons video brings the looks to a wider audience, though as Homer notes in the video, the prices on some items are hardly accessible to all.
Homer, looking sleek in sunglasses and a red puffer jacket with a huge collar, clearly enjoys the attention of fashion photographers, while Lisa, in a simple red dress and pearls, is a far more reluctant model (“Walk a runway? It’s so superficial,” she says).
The coup de catwalk, however, comes when Marge floats down the runway in a floor-length gold gown that really makes her big blue hair pop. A celebrity-packed audience that includes Kim Kardashian, Kanye West, Justin Bieber and Vogue Editor in Chief Dame Anna Wintour gives her a standing ovation as La Vie en Rose plays.
Smithers; Moe; and Marge’s twin sisters, Selma and Patty Bouvier, also strut the catwalk in Balenciaga’s new line, as does Chief Wiggum, wearing heels and a coat with shoulder pads that aren’t typical of Springfield’s current police squad. The Simpsonsin 2019, so its characters are used to seeing fashion trends come and go.