NFTs are big business, and WWE wants in. WWE said on Thursday it would drop a set of NFTs on Saturday, hours before . Each NFT is for a moment in the career of The Undertaker.
The NFTs will come in four tiers: bronze, silver, gold and platinum. Bids for platinum-tier NFTs start at $10,000 and include a personalized video from The Undertaker, VIP tickets for next year’s WrestleMania and a replica championship belt. The bronze-tier NFTs will sell for $100.
NFTs, or nunfungible tokens, have become all the rage in the past few months. They’re certificates of authenticity, held on a blockhain, for a digital product. NFTs exist for pretty much anything: Twitter CEOfor $2.9 million, a .gif of YouTube cartoon Nyan Cat sold for over $500,000, and .
More relevant for WWE, the NBA has been selling popular clips as NFTs for months. One NFT clip of a Lebron James dunk sold for $210,000. It’s estimated that over $230 million has been dropped on NBA NFTs so far.
WrestleMania airs on Saturday and Sunday on NBC’s Peacock streaming service. It’s, following WWE’s deal to license Network content to NBC.