YouTube begins testing free, ad-supported TV channels hub

What you need to know

  • YouTube begins testing a new free, ad-support channel hub with entertainment providers.
  • Allegedly, those closest to the subject estimate the launch of this hub could be later in 2023.
  • YouTube would be joining a saturated free, ad-supported channel market which brought in $4 billion in 2022 with a $9 billion projection by 2026.

YouTube may begin leaning more into the television side of streaming with its latest project.

According to The Wall Street Journal, YouTube has initiated talks with entertainment companies in an attempt to feature their shows and movies in a new free channel hub. The information stems from people close to the subject with the Journal stating YouTube may look to launch this new hub at some point later on in 2023.

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